(The "I Rewrote This Oh So Many Times" Section)
Professional Projects
Fay
Keeper
Blue Gravity
Battle, catch, and morph hundreds of Fays in this new turn-based creature collector RPG! Traverse the vast realm of The Faylands, filled with bustling cities, challenging dungeons and arenas, hidden routes and unpredictable weather. Ascend ranks to become the ultimate Fay Keeper!
15+
Developers
Q4 2025
Early Access ETA
AA
Budget
Cat Game
Mino Games
Mino Games summoned me as Product Manager in 2021 to work on live operations for its flagship mobile title Cat Game (Available on App Store and Play Store). By the end of my tenure I was leading the Collector's franchise business unit as it's General Manager. For three years I was the game's caretaker, touching every aspect of the game and shipping dozens of features such as:
357+
Events & Sales Ran
162+
A/B Tests Authored
60+
Versions Released
For the first half of 2021, I also wore the hat of Game Producer for the then in development canine spin-off Dog Game. Under my guidance the game went from an alpha build, through tech and soft launches, all the way to a successful global release with featuring on app stores in 162 countries!
Dog Game
Mino Games
233K
Downloads on 1st Month
3rd Place
Apple's "New Games We Love"
$2MM
Lifetime Gross Revenue
To achieve renewed growth and interest in the Collector's franchise, the IP had to expand beyond the confines of mobile gaming. With short videos in social media on the rise, Cat Game's gigantic roster of animated characters and the internet's love for cats, we had the perfect recipe to go viral creating the cutest video content!
Cat
Socials
Mino Games
348%
Followers Growth in 4 Months
+25MM
Video Views
16
Videos Produced Per Month
Mino Cats
Mino Games
From pixels to physical, Mino Cats is the e-commerce arm of Mino Games that bridges the digital charm of Cat Game with fans' real-world collections. Launched with lightning speed, I single-handedly redesigned and integrated Minocats.com with Shopify and was responsible for defining its product creation and release roadmap.
2 Weeks
Design & Development Time
20
Products on Launch
10x
SEO Performance vs. Old Merch Site
Growth
Dash
PicPay
PicPay grew to be Brazil's biggest mobile payment app thanks in no small part to it's famous cashback promotions. These campaigns were set up and managed by a proprietary tool called Growthdash, the front-end for a robust engine capable of processing millions of transactions per day validating their eligibility for a cash reward.
10 Million
Avg. Payments Processed Per Day
1 Billion
Avg. HTTP Requests Per Week
+$25MM
Avg. Payment Volume Per Day
My work on PicPay started off from humble but creative beginnings. Working with the then fledgeling Growth team, I've designed hundreds of assets to be used in a variety of ads, communication pieces, presentations, print, merch, apparel, etc. Even though my role evolved drastically throughout the years from an artistic one to the analytical and managerial, I'd still find time create new designs now and then.
Misc
Designs
PicPay
